Accomplished Creative with over 20 years of experience in driving overall brand aesthetic and creative direction for global retail and beauty campaigns while overseeing all deliverables. Proven track record in developing thoughtful, innovative concepts in-line with brand strategy and campaign needs. Adept in ensuring highest levels of excellence in all creative copy, design, and fabrication. Globally minded leader with passion for conceptualizing, storytelling and developing compelling integrated marketing campaigns.
Years of overseeing creative for several brands including; Haus Labs by Lady Gaga, Treslúce Beauty by Becky G, ITEM Beauty by Addison Rae and Kat Von D Beauty. Owning creative strategy for all Founder opportunities, generating custom pitch decks in collaboration with leadership. Directing; campaign media activations, content development, storytelling and casting. Working closely with the Madeby Collective brand and marketing leads on content strategy and creative iterations for different consumer channels & built an internal process for creative iteration & versioning.
Leading Creative teams with inspiration & motivation, providing a positive work environment. Develop and finesse team skillsets & capabilities and implement rigorous creative processes to streamline work & build a collaborative environment. Manage quarterly creative budget and resource planning.
Available upon request