Oversaw execution, consistency, and conversion of all Buxom campaigns, including packaging, in-store, editorial, e-commerce, social media, and PR. Collaborated with brand teams by presenting to CMO, brand directors, and external partners. Contributed to high-level discussions that impacted sales, brand direction, and development strategies. Ensured globally consistent and dynamic creative by working cross-departmentally to create signage and collateral for 11 different channels.

Additionally, designed product renderings and photography for key launch presentations. Increased brand recognition by identifying and creating opportunities for greater brand exposure and refinement. Led creative for events and conferences.