Generated #1 ranking for all country launches, while breaking impression records, by facilitating a series of “brand firsts.” Strengthened messaging to key customer base through brand refinement and strategic development. Achieved $5m to $30m+ in revenue per product launch (depending upon sales goal) and tens of millions per store launch by reviewing global creative for consistency, and ideating social media content.

Improved brand ranking by +5. Built consistent brand experience for customers across 37 countries, as well as roadmaps for future creative work, by crafting detailed brand books. Oversaw and executed; Product, Beauty and Social Photography Direction for all brand launches. Social Photography gained 3x higher engagement than average posts beating out top competitors and industry standards. Oversaw Sephora France takeover that included redesigning facades and local environments. As well as launching into Europe, UK, Russia over 20 countries in total.